了解中国医药市场必须了解其零售市场，随着政府对医院价格的管控，中国人防病而非治病优先的理念的上升，医药零售市场愈发重要。医药零售市场是介于医院处方药市场和快消市场之间的一个巨大市场，兼具了处方药市场的受政策严格管控的特性，又有了快消行业的消费者营销的精彩。

本讲座从医药零售市场的分析着手，分析市场的结构和增长，洞察增长的原因和发展的趋势。进一步结合讲者二十年的工作经验，揭示那些可以在医药零售领域获得营销增长的行之有效的方法。

讲座适合人群：对医药行业感兴趣的，目前正在从事医药领域，特别是OTC产品的。

On 30th June 2017 at the UoM China Centre, the UoM China Centre is supporting Healthcare Club to hold an alumni event. Sophie Chen (our MBA alumna) will share with us her insight on the China pharmaceutical retail market and how to drive the growth by marketing.

About Healthcare Club

China Centre Healthcare Club is the first alumni club to be set up among MBS China alumni. Since its establishment, it has initiated and held related alumni events regularly. Its mission is to further promote the school's brand in China and provide a business and educational platform for our alumni in the life science industry.

嘉宾介绍: Sophie Chen Founder of Creability Consulting Group , Research Director of Sinohealth Intelligence , Jan2016 GMBA intake

Sophie has 20+ years experience in pharmaceutical, conducting industry analysis and marketing research, building media strategy and marketing strategy, and conducting digital marketing.She significantly contributed to the growth of clients of both international and local, when she worked in Neilsen, WPP group and Aegis Group. She also have rich firm experience in Fortune 500 pharmaceutical company, responsible for both marketing intelligence and digital marketing.

报名参加

* Creability Consulting Group将为本次讲座提供抽奖礼品，价值188元的美国Zoobie三合一毛毯和价值199元的友悦宝婴幼儿陪伴机器人各一件。

As an experienced facilitator, he provides insight through open, frank discussions that result in clear actions for the feedback receiver.

• DDI Leadership 2012 Certified Facilitator in Singapore
• MBTI Certified 2016 in USA
• DDI Targeted Selection 2013 Certified Facilitator in UK

曼彻斯特大学中国中心

• 电话：+86 21 6279 8660
• 邮箱：mba@mbs-worldwide.ac.cn
• 官网：uom.ac.cn
• 地址：上海市南京西路1376号上海商城604室