On 18^th December (Tuesday) 2018, the University of Manchester China Centre Alumni marketing Club is delighted to have two guest speakers to share with us their views and practice on “Co-Branding”.

Cobranding is a useful strategy for many businesses seeking to increase their customer bases, profitability, market share, customer loyalty, brand image, perceived value and cost savings. Many different types of businesses, such as retailers, restaurants, car makers and electronics manufacturers, use cobranding to create synergies based on the unique strengths of each brand. Simply put, cobranding as a strategy seeks to gain market share, increase revenue streams, and capitalize on increased customer awareness.

Date： Dec. 18th (Tuesday) 2018

Time: 4:30 - 7:00pm

Venue: Jingan' dist., Shanghai (detailed venue will be notified via email provided successful registration)

Agenda:

4:30 - 5:00pm  Registration and reception

5:00 - 5:15pm  Welcome and centre news sharing from China Centre Director Ms. Sherry Fu

5:15 - 7:00pm  Talk

7:00 - 10:00pm Alumni book launch & Alumni End-of-year Celebration

About Speakers:

Alumni Speaker: Mr. Fred Chen

Mr. Fred Chen, Founder of UoM China Centre FT MBA Club。 Fred, graduated from FT MBA 2012, is the Head of Marketing Strategy in CreditEase, a China-based global leading Fintech and wealth management company. The company managing Chinese capital is heavily investing overseas specially into US and European market. Fred helped bridge Internship Programme and career opportunities between CreditEase and MBS since 2016. Fred has 15 years marketing and strategy experience in finance, consulting, manufacture, and FMCG industries. He also played key role as an internal strategy consultant in Standard Chartered, 3M, and WPP, as well as was invited to speak in many marketing and digital forums.

Guest Speaker: Ms.Lisa Zhang

Ms. Lisa Zhang is the founder of Alfilo Brands with many years of experience in Co-Marketing, Co-branding, cultural and entertainment intellectual property that inspires product collaboration, experiences, and collections across all categories of retail and beyond. Her work includes the collaboration between BBC film “ Sherlock” and P&G Oral-B toothpaste, which was selected as the classic business case of Harvard Business Review and won the LIMA Global Best Case Nomination Award. In 2017, she led the publication of Chinese intellectual property white paper "爆款时代", which was the first book to introduce copyright across Internet, games, movies and videos in China.

RSVP