In celebration of upcoming Chinese New Year, the Western Returned Scholars Association Overseas-educated Scholars Association of China UK Chapter organized 2018 New Year Gala at the Great Hall of the People in Beijing. Co-hosts include the University of Manchester alumni association.
On 20th Jan, Allen Mao, an AMBS alumnus and the founder of China Centre continue study club, was invited to share with audience his views on what innovation-driven start-ups ought to be considering in everyday management. Having started a company himself, Allen analyzed existing start-up types and step-by-step start-up processes and carefully illustrated through examples and case studies that start-ups are in great need of innovations at all preparation, incubation, illumination, and verification stages.
On 13th Jan., China Centre welcomed its first club event in 2018 on Omnichannel Marketing for Brand Commitment, where intensive discussion revolves around how to integrate traditional and digital media and experience to create seamless and consistent customer experience. Invited speakers were Mr. Eric Weng, AMBS GMBA Alumnus and Managing Director of Carat China; Mr. Paul Lin, Chief Strategy Officer at OMD; and Ms. Aileen Wei, AMBS GMBA Alumnus, General Manager at S² Digital of SINObase Group.