On Jan. 17^th 2019, the University of Manchester China Centre Alumni Marketing Club is delighted to invite you to join for a sharing of some unique marketing strategies.

In this session, you will be led to explore the tips on:As a non-sponsor, how to steal other’s thunder and enjoy free brand or product exposure of a sponsorship?How to get celebrities to endorse your brand on the house?What could happen if the brand social poster is generated by users instead of your official brand?The session will reveal the secret of how those eye-catching social marketing work (Rumor has it that they are among the most appreciated marketing tactics in the CEO circle)

Date：Jan. 17th 2019

Time：18:30 - 21:00

Venue：UoM China Centre

Language：Mandarin

About Speaker：

Scott Wu 2013 GMBA Intake, cross-over marketer

Embracing the social marketing power on the business through career journey of 4A Media agency(MindShare), 4A creative agency(Leo Burnett etc.), Corporate marketing function( Pingan etc.) as well as co-foundling a local digital agency.

Lian Wang senior marketing/creative expertise

Lian rose to Creative Director by witnessing the golden era and challenging times of the advertising industry with stint in global 4As, such as Ogilvy, TBWA, Publicis, McCann etc. Currently Lian works at Nike Greater China Region and helps the brand to create more engaging digital creative experience for consumers. Lian is passionate about seeking the innovative & creative marketing solutions outside of textbook methodologies. During her over 10 years career, Lian served both local and international clients, from conventional to digital creative, and has won many top notch industry awards(Cannes Lions, D&AD, EFFIE, etc.)

RSVP