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Topic：the mindset and tools of open innovation for creative production

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Time：Jan.14th(Tuesday),2020, 7:15-8:30

Venue: University of Manchester China Centre

According to the Harvard Business School, 95% of consumer products failed. One of the reason is that: corporations work behind closed doors, they don't know their market, their customers and their real needs.

On the other side, Consumers as product users, they know the product best. They have ideas and wishes, but they don't have the chance to express their thoughts to the brands and products corporations.

Open innovation with Consumer let target users accompany the developping process, so that to help corporations getting feedbacks from the market, reducing risks of launching new products; creating products that users really like.

Join us on Jan.14th(Tuesday),2020, UoM China marketing club has invited Ms. Jilu Chen from Kaizao, a Consumer Co-Creation Community to share us the mindset and tools of open innovation for creative production.

Speaker:



Speaker: Ms. Jilu Chen

Jilu Chen is the founder of "KaiZao"- Consumer Co-Creation Community. Jilu graduated from Folkwang University of Arts in Germany and Tongji university.She has many years experience in product design and design management at home and abroad, served for well-known clients like Benz, BMW, MINI.

“KaiZao”provides corporations crowd-sourced solution through interactions with user communities, so that to help them getting feedbacks from the market, reducing risks of launching new products; and meanwhile help consumers expressing their wishes and ideas on products, getting what they want, or even realizing their ideas.





Speaker: Aileen Wei

Aileen is a GMBA alumna, one of the co-founders of University of Manchester China Centre Alumni Marketing Club, founder of Fragrance Pharmacy and General Manager at ACCEL BRANDZ. She has 12 years top executive experience in various multinational companies, and established her own business in digitalization services. She is an expert in marketing, business development, and brand digital transformation, and has led many digitalization projects for various industries .



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