On May 21^st, the University of Manchester China Centre Alumni Marketing Club is delighted to invite two guest speakers to share the most popular topics in branding innovation of retail, E-Commerce, livestreaming, and content creation

Date：May 21^st, 2020

Venue: Zoom link will be shared upon successful registration

1. Decoding livestreaming by creative content creation.

The sudden coronavirus has pushed the e-commerce livestreaming to a higher level. How can brands create its exclusive and high-quality live streaming content that conveys the right message to their consumers? In this brand new interactive experience, how brands can establish deeper links with consumers in addition to sales conversion?

Speaker:  Karen JIN

• Over 8 years of working experience in marketing and PR strategic planning for fashion and luxury industry in Fortune 500 companies • Founder of haiE Communications, which produced the first NO.1 PGC livestreaming program “Beautiful Signal”recognized by TAOBAO • Client portfolio includes Chanel, Celine, Ermenegildo Zegna, Guerlain, Guess, Kenzo, Perfect Diary, Swarovski, Tom Ford, etc.

2. How can brand innovation benefit from the boom of live broadcasting?

Live broadcasting has become a way of life for young people. It is more intimate communication and connection across time and space on the internet, sharing and exchanging information. This more sensory information interaction environment is gradually developed into one of the important emerging retail channels today. Then, how can brands benefit from such innovative interactive sales channels?

Speaker:  Joanna Zhao UoM alumna

• Over 15 years working experience in brand, marketing and communication across industries in international agencies. • Rich experience in brand’s localization, upgrade, rejuvenation to millennials and Gen-Z. Brand’s storytelling, content development. • As well as, integral communication matrix development, and innovative communication strategy.

RSVP