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University of Manchester China Centre Alumni Marketing Club Event

On June 17th, the University of Manchester China Centre Alumni Marketing Club is delighted to Invite Grace Xia and Effie Dong to share the topics of career development and transformation under VUCA circumstance.

Date: June 17th 2020

Venue: Online

1. Change Quotient ® -Master your Career through CQ.

The Only constant on earth is Change. It is also the journey of sustainable development for any organization or individual. As the market becomes more VUCA in 21st Century, what should professional managers do to be more effective in moving forwards and achieve the goals, quickly & easily? How to break the bottleneck of personal development?



Speaker:  Grace Xia

Over 10 years of working experience in marketing strategy, brand building and management of consumer goods industry in American Fortune 500

Rich experience in brand building of new products from 0 to 1 and implementation of integrated marketing strategy

England IPMA Certified Professional Managers Trainer

CQ Authorized Trainer by ICT Singapore



2. How to cultivate your mindset in career transition

“Are you possessed with great talent or driven into a corner so that you become an insurance agent?”

“Why do you choose to be an insurance sales even you acquired MBA degree, and why did you give up your marketing job?”...

When you start a new career which seems totally different from your past job, how to continually motivate  yourself  in peoples’ questions? How can you benefit your new career from past experience and knowledge?



Speaker: Effie Dong

More than 10 year working experience in MNC

Corporate communication manager in US Fortune 500 company

Marketing manger in Europe manufacturing companies

AIA Insurance agent from April 2019.



Please scan the QR code to join the live-stream talk~


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