UoM Alumni Industrial Sharing  - Innovation Opportunities and Branding Strategies in Beauty Industry

Are you looking for a course which will equip you with marketing knowledge and skills or to get a career leap? MSc International Fashion Marketing Part-time course is just for you!

In the afternoon of Wednesday 15^th April 2020, welcome to join a beauty industrial talk given by Manchester Global MBA alumna Ms. Aileen Wei, the founder of Zero Waste Beauty.

CBNData在《八大生活升级趋势蓝皮书》中指出，“成分主义，自然之美”成为美妆个护的升级趋势，理性护肤成为新风尚。尼尔森研究发现，相对总体人群，个护店和美妆店的购物者学历较高，个护店消费者中高层管理者比例较前一年有所增长，而美妆店的购物者相对年轻，学生群体消费表现突出。从两个不同的维度来看，一二线城市消费者与三线城市消费者，以及不同年龄段的消费者，在选择消费渠道时表现出不同的习惯和偏好。如何通过消费者细分，找到合适的品牌定位，并发现新的创新发展机遇显得至关重要。

4月15日（周三）晚，Zero Waste Beauty创始人、曼彻斯特全球在职MBA资深校友Aileen Wei女士将做客曼彻斯特大学中国中心在线分享会，围绕“美妆个护行业的创新机遇与品牌营销”的主题，结合自身丰富的行业经验，与您分享行业内最新趋势咨询及创业心得。

During the event, Ms. Aileen Wei will share with you the latest trend in fashion industry together with branding strategies and how to discover new opportunities in this dynamic world.

19:30-19:35  Welcome

19:35-20:05  Keynote Speech by Ms. Aileen Wei

20:05-20:35  Overview of MSc IFM Part-time Course and Manchester Global MBA Programme

20:35-20:45  Q&A

活动详情：

活动时间: 19:30-20:45，2020年4月15日，周三

网址链接：报名成功后将另行通知

嘉宾介绍：

主讲嘉宾 Aileen Wei女士 Zero Waste Beauty创始人 Founder of Zero Waste Beauty 曼彻斯特全球在职MBA 2012年7月班 July 2012 Manchester Global MBA

Aileen拥有12余年美妆个护行业经验，涉足原料、产品、品牌、营销、销售的完整行业价值链。资深香氛、个护、彩妆产品经验，香薰心理学的实践者。曾服务联合利华、强生、欧莱雅、伽蓝、花王等国内外知名美妆个护品牌及新兴小众品牌。曾就职Firmenich, IFF 任评香师和产品经理原AkzoNobel亚太区个人护理品事业部总经理。曾在加拿大创办Green Garden Aromatherapy 电商，曾创立Molink，Balansell, AccelBrandz等多个商业品牌，并获得风险投资。此外，Aileen的“zero waste beauty”项目入选丝芙兰全球加速器Sephora Accelerate Program。 Ms. Aileen has more than 12 years’ experience in personal care, cosmetics and fragrance industries and had been responsible for fragrance development and product marketing at Firmenich and International Flavors and Fragrances serving multiple brands including Unilever, L’oreal, Sheseido, and etc. Aileen was former head of SBU Asia at AkzoNobel Surface Chemistry (ICI business for beauty and personal care raw materials and formulation applications). She has expertise in product development, branding, E-commerce, digital marketing, and built various brands from zero to one on strategic planning and implementation. Besides, her project “zero waste beauty” was listed in Sephora Accelerate Program, demonstrating leadership in beauty, technology and merchandising.

报名参加

About MSc International Fashion Marketing

MSc International Fashion Marketing is a blended-learning programme. The course is delivered online using web-enabled technology systems. There are also valuable opportunities to network face-to-face and experience fashion shows in major fashion capital cities across the world.

This course will equip you with the skills and knowledge that allows you pursue a successful career in the fashion industry. Core units provide a solid grounding in fashion marketing from the perspective of the retail brand, the consumer and broader society.

曼彻斯特大学国际时尚营销硕士项目拥有世界前沿的授课方式——在线学习与全球学术访问相结合，通过参访上海、巴黎、米兰这样的世界时尚之都，“身临其境”地学习时尚品牌的国际化战略、渠道、和营销，为您建立及发展行业网络、拓展全球视野，成为该领域独具眼光的专业化人才。

曼彻斯特大学国际时尚营销在职硕士课程 2020年9月班已全面开放申请！不需要时尚设计背景，所有对时尚行业感兴趣的职场人士或商科本科毕业生，均可申请。成功申请即可享有四期免息分期付款。

更多课程详情，请咨询曼彻斯特大学中国中心:

电话：021-62798660

电邮：master@uom.ac.cn

官网：http://uom.ac.cn/programmes/IFM