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The next decade of excellence together with UoM China Centre

日期:2019-01-04 浏览:481作者:曼大中国中心

On 18th Dec., 2018, the launch of University of Manchester China Centre 10th Anniversary Alumni Book & End-of-Year Alumni Party took place in Shanghai.

Celebrating 10 Years of Excellence

As China Marks 40th Anniversary of Reform and Opening Up, UoM China Centre extends the warmest congratulations and join the happy occasion with the celebration of its 10 years in China striving to deliver international talent development schemes and  the officially launch of the UoM China Centre 10th Anniversary Alumni Book after 12-month of planing and  preparation.

From a desk and a computer to a 1000-square-meter office space located in central Shanghai, China Centre Founding Director Ms. Sherry Fu expressed her sincere gratitude for all the support alumni has given to the Centre and delivered an opening speech:

Founded in 2008, the University of Manchester China Centre has actively engaged in the exchanges and cooperation in culture, education and commerce between China and the UK and has built long-term partnership with China’s top institutes and developed strategic alliances with industry-leading companies regarding talent development and management.

Having achieved the first decade in China, China Centre is committed in bringing more diverse and refreshed education service. We believe there will be greater opportunity for the University of Manchester and our initiative to contribute in talent development in China; and closer relations for Chinese and British education.

As the end-of-year alumni celebration of University of Manchester China Centre 10th anniversary, Sherry Fu hosted the launch of University of Manchester China Centre 10th Anniversary Alumni Book, thanked all alumni authors for their contribution and invited distinguished guest and alumni authors to the stage for signing on the special edition to be kept at China Centre special collection. Professor Xiaobo Wu (Distinguished Qiushi Professor at Zhejiang University. Changjiang Scholar of Chinese MoE, leading talent of National Ten Thousand Talents Program) attended the launch ceremony and encouraged all alumni to continue studying and keep progressing. Alumni authors also shared their memories and experiences of many days and nights of hard work, applauding their own making of life-changing decision to study here, appreciating the University for opportunities and challenges provided, articulate their persistence and perseverance leading to the next level in study, life, work throughout the journey, which encourgaed those who are either currently studying or one of the new intakes to embrace the next stage of studying more confidently.

After the launch ceremony, the exciting xmas/end-of-year party continued with festive music, canapés, drinks, gift exchanging activity and games. From not-for-sale limited edition to hand-made gift, from England, Gernmany, Austria to Inner inner mongolia and Bali, every gift shares a touching story behind; from same year but different intakes to running into middle school schoolmate, from first meeting as acquaintance online to meeting someone who has "heard so much about", every encounter begins a fabulous chapter together. The launch of University of Manchester China Centre 10th Anniversary Alumni Book& End-of-Year Alumni Party was productive and successful as attendees learn about new fields and meet with friends, old and new, all congratulating the exciting developments taking place at the China Centre, and wishing the Centre another fruitful decade!

On 18th Dec., 2018, the University of Manchester China Centre Alumni marketing Club invited two guest speakers to share with alumni their views and practice on “Co-Branding”. Co-founder of the club, Ms. Aileen Wei welcomed all attendees to join the club and shared her own experience from being a regional director of a multinational to starting up her own companies.

Ms. Lisa Zhang, founder of Alfilo Brands, shared with alumni her years of experience in co-marketing, co-branding, cultural and entertainment intellectual property that inspires product collaboration, experiences, and collections across all categories of retail and beyond, including IP management of BBC Earth, British Museum and BBC film “ Sherlock”, which was selected as the classic business case of Harvard Business Review.

Mr. Fred Chen, AMBS FT MBA 2012 alumnus, founder of UoM China Centre FT MBA Club, head of Marketing Strategy in CreditEase, shared with audience from a theorectical angle about his 15 years of marketing and strategy experience in finance, consulting, manufacture, and FMCG industries.

Co-branding is a useful strategy for many businesses seeking to increase their customer bases, profitability, market share, customer loyalty, brand image, perceived value and cost savings. Many different types of businesses, such as retailers, restaurants, car makers and electronics manufacturers, use co-branding to create synergies based on the unique strengths of each brand. Simply put, co-branding is used as a strategy seeking to gain market share, increase revenue streams, and capitalize on increased customer awareness. During the Q&A, attendees engaged in heated discussion and raised many thought-provoking questions such as how to manage the degree of collboration in a co-branding case.