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University of Manchester China Centre Strengthens Sino-Foreign Cultural Engagement

日期:2021-01-26 浏览:547作者:曼彻斯特大学中国中心

On 9th January 2021, hosted by University of Manchester China Centre (China Centre), Magnificent Culture (Mculture) Culture Sharing Salon was held at Shanghai Tower, China's tallest building. More than 20 University of Manchester alumni immersed themselves in this half-day of cultural feast through a guided museum tour, keynote speeches by renowned artists and a panel discussion on the topic of overseas returned younger generation's aesthetic concepts and cultural vision.

As the first Mculture event held in the year of 2021, it also witnessed the launching ceremony of "Manchester Cloud (Mcloud) Culture Learning and Activity Base" where series of in-depth cooperation and exchanges in the realm of culture set to contribute to stronger Sino-Foreign cultural link.

“It is magnificent to see how Mcloud could magnify the essence and beauty of culture,” said Sherry Fu, Director of China Centre and Founder of Mcloud. “We sincerely hope that it can continue to serve and further move forward with the University's cultural engagement strategy.”

Affiliated with China Centre and Manchester-China Forum, Mcloud people-to-people diplomatic platform was launched in 2017, witnessed by Fiona Devine, head of the Alliance Manchester Business School, David Percival, chairman of the Manchester-China Forum and senior University of Manchester alumni. After 3 years of endeavor, Mcloud successfully cultivated its signature cultural engagement programme Mculture to share culture and encourage cross-cultural conversations. For two consecutive years, Mculture has won the Shanghai municipal fund – “Shanghai Overseas Returned Scholars Association (SORSA) Grant for projects on people-to-people diplomacy activities”.

In 2020, Second Mculture Mtalk– “Chinese Storytelling and Knowledge Contest for Foreign Friends” won the honor of “2020 SORSA People-to-people Diplomacy Excellent Project”. The final of the contest was held at the newly opened China Centre, attended by around 50 audiences from 10 countries including University of Manchester alumni, representation from SORSA, Shanghai People’s Association for Friendship with Foreign Countries, as well as distinguished guests in the field of Cultural diplomacy.

The contest received active participation, attracting over 3,000 votes in the preliminary round and over 500 online audiences cheerleading for our foreign friends through Mcloud live-streaming platform on the final day. Foreign friends demonstrated their love for Chinese culture through Kung Fu performances, 24-style Tai Chi, Chinese poetry readings and singings. They also showcased their own countries' traditional dance, music and culture, allowing the audience to appreciate the beauty of different culture.

Through cross-cultural perspectives, University of Manchester alumni Mr. James Dunn, Executive Director of the British Chamber of Commerce Shanghai and Dr. Srini Yanamandra, Chief, Compliance at the New Development Bank were invited to share their experience working and studying in China and their passion for Chinese culture and language.

News video clip at Yangshipin (China Media Group)