On 18th March, China Centre Continue Study Club held an event on B2B (Business to Business) marketing.  Our alumni engaged in marketing accounts for a large percentage. Mr. Allen Mao, Initiator of China Centre Continue Study Club, opened the event by introducing the club and its development.

After a casual self-introduction among alumni, Lisa and Gate, two of our alumni shared their knowledge on this topic. They combined their academic learning from the MBA study with their working experiences. They compared the differences between B2C marketing with the B2B, illustrated in full on three famous models of OBB (organizational buying behavior), key elements such as relationships and networks to consider in different phases. Live broadcasting was adopted so that alumni not able to present were able to watch it live or by playback.

The club’s mission is to lead and encourage alumni to continue study by teaching each other, or discussing together; explore a way to use what have been learnt to management practices.