On 20th Jan, Allen Mao, an AMBS alumnus and the founder of China Centre continue study club, was invited to share with audience his views on what innovation-driven start-ups ought to be considering in everyday management. Having started a company himself, Allen analyzed existing start-up types and step-by-step start-up processes and carefully illustrated through examples and case studies that start-ups are in great need of innovations at all preparation, incubation, illumination, and verification stages.
On 13th Jan., China Centre welcomed its first club event in 2018 on Omnichannel Marketing for Brand Commitment, where intensive discussion revolves around how to integrate traditional and digital media and experience to create seamless and consistent customer experience. Invited speakers were Mr. Eric Weng, AMBS GMBA Alumnus and Managing Director of Carat China; Mr. Paul Lin, Chief Strategy Officer at OMD; and Ms. Aileen Wei, AMBS GMBA Alumnus, General Manager at S² Digital of SINObase Group.
On 18th Nov, China Centre Continue Study Club and Marketing Club co-organized a talk on Innovative Approaches to Marketing. Invited speakers were Allen Mao, Aileen Wei, Hugo Shi, and Zhen Li. More than 60 alumni and students attended the event.
On 18th Nov, Tilman Rieger, a certified executive coach，was invited to share with alumni on the importance of non-violent communication. Alumni from AMBS, UBC, University of Hong Kong, and Jiao Tong University attended the forum and engaged in heated discussion on the issues of violent behaviors they observed or experienced in everyday communication.
On 14th November, Professor Clive Agnew, Vice President for Teaching, Learning and Students of the University of Manchester visited The University of Manchester China Centre, the first University of Manchester Worldwide (UMW) overseas Centre. Joining the Professor was Professor Elaine Ferneley, Director of UMW, Mr. Richard Cotton, Head of Student Recruitment and Outreach and Ms. Sherry Fu, China Centre Director.