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MSc International Fashion Marketing

Course Director

Delia Vazquez


Dr. Delia Vazquez

Dr. Vazquez has 20 years + experience in teaching and research within International Fashion Marketing. She has over 40 academic publications in the online consumer behaviour area. Dr. Delia also has 5 years retail industry experience in a national UK retail chain and has 11 successfully completed PhD students and over 15 completed Research students. Current research interests include the Fashion Online Selling Environment and Digital Marketing.

Course Overview

Blended online learning combined with workshops provide you with opportunities to build your commercial awareness, gain a greater understanding of the changing fashion culture and understand how fashion marketing practice is unique in different parts of the world.

You will have the chance to meet and learn from leading fashion industry experts and executives. Network and collaborate with worldwide industry guest speakers and fellow students.

Our unique online Master’s course in International Fashion Marketing builds on the established strengths of our long-standing, internationally recognised qualifications in fashion and textiles. It combines academic excellence with the development skills that are essential for a career in the global fashion industry and will enable you to work and study simultaneously.

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Course Highlights

  • Highlight 1
    Opportunities to meet and network with leading fashion industry experts and executives from workshops
  • Highlight 2
    Develop your career and grow your personal brand with our alumni network
  • Highlight 3
    Become a fashion marketer with a global vision
  • Highlight 4
    Chartered Institute of Marketing (CIM) accredited

Programme Overview

Intake February 2022
Degree awarded Master of Science
Method Part-time, blended learning
Duration 2 years
Academic department School of Material

Course Units

International fashion marketing
  • Current and future external environmental analysis
  • Emerging markets and market entry methods
  • Global consumer culture and global citizenship
Strategic brand management
  • Strategic brand management business models and concepts
  • Corporate branding and consumer branding
  • Luxury brand marketing
Fashion consumer behaviour
  • Understanding the marketplace and customer needs
  • Impact of cultural and sociological shifts on consumers and markets
  • Opinion leaders and change agents and their impact on reshaping the fashion landscape
Fashion marketing communications
  • Advertising and PR in the fashion industry
  • Integrated marketing communications (IMC)
  • Innovation and ethics in fashion media and communications
International Fashion Retail Management
  • Retail distribution and channel development
  • Understanding the omni-channel consumer and their customer journey
  • The retail buying cycle
Contemporary issues
  • Ethics, sustainability and fashion consumption
  • Innovations in digital technologies
  • Experiential consumption
Research skills in practice
  • Formulating research questions
  • Conducting a literature review
  • Research design and ethical considerations
  • Effective data collection, analysis, evaluation and communication

Masterclass Tasters

Fashion Business in Society
Fashion Industry in Business
Introduction to Digital Fashion
Introduction to Fashion Marketing

Entry Requirements

Academic entry qualification:

  • 2:1 UK Honours degree or an international equivalent
  • 2:2 UK Honours degree or international equivalent must have at least 3 + years' professional experience
  • English Language: IELTS at least 6.5 overall with no sub-test below 5.5

Tuition fee:

  • GBP 19,500 (can be paid in four installments)
  • 10% early application discount (apply before 29th November 2021) for February 2022 intake
  • Please send your CV and Academic Transcript to master@uom.ac.cn for an initial review
  • Tel: 021-60701317

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