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MSc International Fashion Marketing

Course Overview

As the fashion industry is evolving, there is a greater need for fashion business professionals to have a strong theoretical and applied understanding of the contemporary fashion business environment. This course will suit your needs, whether you are looking to enhance your skills, move into the fashion industry or apply for a more senior position.

Our unique online Master’s course in International Fashion Marketing builds on the established strengths of our long-standing, internationally recognised qualifications in fashion and textiles. It combines academic excellence with the development skills that are essential for a career in the global fashion industry and will enable you to work and study simultaneously.

As a successful graduate, you will have the knowledge and skills to equip you for a great career in fashion and retail. Our graduates have secured professions such as buyers, marketers and PR executives at well-known, iconic brands such as:Condé Nast International, Issey Miyake, Nike,Adidas,Chanel,Louis Vuitton, Christian Dior, Fendi etc..

Key Info for Sep. 2022 Cohort

Course Highlights

  • Highlight 1
    Valuable opportunities to learn from leading fashion industry experts and executives.
  • Highlight 2
    Develop your career and grow your personal brand with our alumni network
  • Highlight 3
    Become a fashion marketer with a global vision
  • Highlight 4
    Chartered Institute of Marketing (CIM) accredited

Programme Overview

Intake September 2022
Degree awarded Master of Science
Method Part-time learning
Duration 2 years
Academic department School of Material

Course Units

International fashion marketing
  • Current and future external environmental analysis
  • Emerging markets and market entry methods
  • Global consumer culture and global citizenship
Strategic brand management
  • Strategic brand management business models and concepts
  • Corporate branding and consumer branding
  • Luxury brand marketing
Fashion consumer behaviour
  • Understanding the marketplace and customer needs
  • Impact of cultural and sociological shifts on consumers and markets
  • Opinion leaders and change agents and their impact on reshaping the fashion landscape
Fashion marketing communications
  • Advertising and PR in the fashion industry
  • Integrated marketing communications (IMC)
  • Innovation and ethics in fashion media and communications
International Fashion Retail Management
  • Retail distribution and channel development
  • Understanding the omni-channel consumer and their customer journey
  • The retail buying cycle
Contemporary issues
  • Ethics, sustainability and fashion consumption
  • Innovations in digital technologies
  • Experiential consumption
Research skills in practice
  • Formulating research questions
  • Conducting a literature review
  • Research design and ethical considerations
  • Effective data collection, analysis, evaluation and communication

Masterclass Tasters

Fashion Business in Society
Fashion Industry in Business
Introduction to Digital Fashion
Introduction to Fashion Marketing

Entry Requirements

Academic entry qualification:

  • 2:1 UK Honours degree or an international equivalent
  • 2:2 UK Honours degree or international equivalent must have at least 3 + years' professional experience
  • English Language: IELTS at least 6.5 overall with no sub-test below 5.5

Tuition fee:

  • GBP 19,500 (can be paid in four installments)
  • 10% Early Application Discount (apply before May) for September 2022 intake
  • Please send your CV and Academic Transcript to master@uom.ac.cn for an initial review
  • Tel: 021-60701317

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