Time：19:00-20:30，5th September, 2023，Tuesday（Registration begins at 18:30）

Event Format：Hybrid

Offline Venue：The University of Manchester China Centre*

Oline：Livestream via Tencent Meeting*

Language：English

*Details to be notified upon successful registration.

RSVP

Discover the astonishing impact of cutting-edge technologies such as Artificial Intelligence, Machine Learning, and Augmented/Virtual Reality on the ever-evolving landscape of customer experience. These remarkable innovations reshaped not only the contours of customer experience, but also the intricate interplay between innovation and customer expectations, as well as the ethical considerations that arise. During this GMBA Masterclass, we plunge deep into the heart of these advancements, unraveling their multifaceted impacts with unwavering precision.

We invite you to join us for this exclusive masterclass on 5th September, featuring Dr. Dawn Holmes, Assistant Professor of Marketing at the Alliance Manchester Business School. With her profound industry acumen and a DBA specializing in leveraging data for enhanced B2B customer experiences, Dr. Holmes stands at the forefront of transformative marketing strategies.

In this event, you will have the opportunity to learn how to:

• Gain insights into the paradigm shift driven by technology in customer experience.
• Understand the symbiotic relationship between technological advancements and customer expectations.
• Explore the ethical dimensions of leveraging technology to enhance customer engagement.
• Obtain actionable strategies for implementing technology-driven improvements in customer interactions.

Furthermore, you will also have the opportunity to learn about the Part-time Global MBA programme specially designed for working professionals at the University of Manchester and gain a comprehensive understanding of the learning opportunities provided by the programme to help you advance your career to a higher level!

Masterclass Speaker

Dr. Dawn Holmes
Assistant Professor of Marketing
Alliance Manchester Business School, The University of Manchester

Are you looking to increase your salary or change role, industry or location? Transform your career with this flexible part-time MBA degree. You can study this international MBA from anywhere in the world while you work full-time. This means you can apply the skills and knowledge you learn immediately to solve your business challenges.

The Manchester Global Part-time MBA is for professionals from all industries with at least three years of experience and strong career progression. You will graduate with the same MBA qualification as candidates who study the full-time Manchester MBA programme. The Manchester Global MBA January 2024 Intake is now open for application. Apply now and enjoy an early tuition discount of up to £3,200!

For more course details，please contact UoM China Centre.

Tel：021-60701318

Email：mba@uom.ac.cn

Website：http://uom.ac.cn/programmes/manchester_en