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The University of Manchester China Centre First Marketing Forum

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Following our recent co-host marketing sharing session which received positive feedback, the University of Manchester China Centre is proudly presenting

First Marketing Forum: The New Era of Marketing

led by China Centre Director Sherry Fu,

from 5th to 24th September,

in 3 cities: Shanghai, Beijing and Suzhou,

at 4 different venues,

with exchanges of ideas with overseas alumni!

Mark your calendar, join us in your city and embrace this exclusive and rewarding journey of knowledge discovery, sharing and management!


Information

DATES & VENUES：

5th Sept., SHANGHAI

1st STOP：14:00-17:00 Master Kong

2nd STOP：18:00-21:00 University of Manchester China Centre

19th Sept., BEIJING

3rd STOP：13:00-15:00 TerraQuanta

24th Sept., SUZHOU

4th STOP：18:00-21:00 Suzhou Industrial Park


Agenda

Sept. 5th,Shanghai

14:00-17:00

Company Visit to Master Kong

Alumni Host: Aries Li, PR at Master Kong / Co-founder of University of Manchester China Centre Alumni Big Data and AI club

14:00-15:30 Visit Taste Pavilion, Go-to-market Innovation Centre, Food Safety Centre

15:30-17:00 Sharing & Discussion: Marketing strategy of the FMCG Global 50

18:00-21:00

Alumni Talk: DTC Brand Marketing

Alumni Speakers: Aileen Wei & Scott Wu (see below for more speaker details)

Dare to dream -- build your own brand in a DTC way

  • What is DTC brand
  • Successful DTC brands globally and domestically
  • Sharing from DTC brand founders
Sept. 19th,Beijing
13:00-15:00

Company Visit to TerraQuanta

Alumni Speaker: Arthur Huang (see below for more speaker details)

Disruptive technology and business innovation

  • The development of the commercial aerospace industry and opportunities for applying in various industries
  • How satellite remote sensing + AI brings new business value to various industries
  • Ideas for more potential industries can benefit from combining satellite remote sensing + AI technology with commercial scenarios
Sept. 24th,Suzhou
18:00-21:00

Alumni Sharing: Entrepreneurship & Innovation in the New Era of Marketing

Sharing Alumni:

Wen Shi, Executive member of Tongji-Manchester Alumni Club / General Manager of Suzhou Xierda Apparel Co., Ltd.

Wayne Soo, Managing Partner at Fiducia LLP / President of MBS Alumni Association Singapore

Tiger Qiao, Operations Director at ODL Asia / DBA Alumnus


Alumni Speakers



Alumni Speaker: Aileen Wei

Aileen is a GMBA alumna, one of the co-founders of University of Manchester China Centre Alumni Marketing Club, founder of Fragrance Pharmacy and General Manager at ACCEL BRANDZ. She has 12 years top executive experience in various multinational companies, and established her own business in digitalization services. She is an expert in marketing, business development, and brand digital transformation, and has led many digitalization projects for various industries .





Alumni Speaker: Scott Wu

2013 GMBA Intake, cross-over marketer, embracing the integrated marketing power on the business through career journey of 4A Media agency(MindShare), 4A creative agency(Leo Burnett etc.), as well as the partner at a local digital agency. Currently at digital function of HSBC China




Alumni Speaker: Arthur Huang

GMBA alumnus, former new business development leader in Agriculture Division of DowDuPont. Partner& VP commercial of TerraQuanta currently. He will share his views on how to introduce disruptive technology into traditional industries and how to create infinite business value in combining innovative technology with real business scenarios.



RSVP