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MSc International Fashion Marketing Webinar - The changing landscape of the fashion industry

Are you looking to pursue a successful career in the fashion industry? Our MSc International Fashion Marketing part-time course is just for you!

外部环境会促使消费者行为带来怎样的改变？零售商该如何面对瞬息万变的时尚行业？面对疫情等诸多变量，时尚行业的市场运营官采取了哪些行动？

On 21^st May 2020, Course Director Dr. Patsy Perry will discuss the changing landscape of the fashion industry and the consumer mindset, highlighting the way retailers are adapting and becoming more agile in the way they market their brands. Patsy will also provide an overview of the online MSc in International Fashion Marketing here at the University of Manchester.

5月21日（周四）傍晚，曼彻斯特大学国际时尚营销在职硕士课程主任Patsy Perry博士与您在线相约，她将与您详细解说时尚零售商如何应对不断变化的外部环境，以及市场运营官如何运用“敏捷度“做品牌推广与营销。此外，她还将给您带来曼彻斯特大学国际时尚营销在职硕士的课程概况。

活动详情：

活动时间: 18:30-19:00，2020年5月21日，周四

网址链接：报名成功后将另行通知

嘉宾介绍：

主讲嘉宾 Patsy Perry 博士

Patsy Perry 博士是材料学院时尚营销高级讲师，在时尚营销、电子商务、供应链管理和可持续发展等多个专业任教。她拥有近10年的时尚行业研究经验，尤其针对时尚对环境和社会影响颇有见地，她的研究成果发表在众多学术期刊与书籍中。此外，她还作为特邀嘉宾，频繁出现在BBC早间节目、BBC多个频道的电台与BBC新闻栏目；在英国《每日电讯报》、《独立报》和《观察家报》也常能见到她的学术发表与采访实录。 Dr. Patsy Perry is Senior Lecturer in Fashion Marketing in the School of Materials and teaches on a number of units on the fashion business programmes relating to fashion marketing, e-commerce, supply chain management and sustainability. She has nearly 10 years research experience in fashion industry. Her expertise includes the environmental and social impacts of fashion and her work has been published in academic journals and books. She has appeared on BBC Breakfast, BBC Radio 4, BBC Radio 2, BBC Radio 5 Live, BBC Newsbeat, and been featured in The Telegraph, The Independent and The Observer amongst others.

报名参加

About MSc International Fashion Marketing

MSc International Fashion Marketing is a blended-learning programme. The course is delivered online using web-enabled technology systems. There are also valuable opportunities to network face-to-face and experience fashion shows in major fashion capital cities across the world.

This course will equip you with the skills and knowledge that allows you pursue a successful career in the fashion industry. Core units provide a solid grounding in fashion marketing from the perspective of the retail brand, the consumer and broader society.

曼彻斯特大学国际时尚营销硕士项目拥有世界前沿的授课方式——在线学习与全球学术访问相结合，通过参访上海、巴黎、米兰这样的世界时尚之都，“身临其境”地学习时尚品牌的国际化战略、渠道、和营销，为您建立及发展行业网络、拓展全球视野，成为该领域独具眼光的专业化人才。

曼彻斯特大学国际时尚营销在职硕士课程 2020年9月班已全面开放申请！不需要时尚设计背景，所有对时尚行业感兴趣的职场人士或商科本科毕业生，均可申请。2020年5月25日之前递交完整申请材料的成功申请人，可享受10%学费优惠，同时可享有四期免息分期付款。

更多课程详情，请咨询曼彻斯特大学中国中心:

电话：021-62798660

电邮：master@uom.ac.cn

官网：http://uom.ac.cn/programmes/IFM