In the era of globalization, Chinese brands are taking on the world with fresh energy and creativity. From electric vehicles and smart homes to the global sensation Labubu, China’s innovation and cultural storytelling are redefining what Made in China truly means. Today, the world is witnessing a shift in perception — from manufacturing power to creative confidence, from “Made in China” to “Created in China”.

But how can brands truly go global and local at the same time? How can Chinese storytelling and digital marketing strategies take root overseas and connect authentically with global consumers?

Join us on 2 November for an insightful alumni talk with Joey Zhao, Vice President of Beijing Xinpianchang Media and Manchester Global MBA alumna, as she shares:

• What key insights must marketing agencies grasp when helping Chinese brands go global?
• How Chinese brands achieve authentic localization in different markets;
• How China’s advanced digital marketing strategies integrate with local culture to create stronger brand resonance.

JoeyThrough real-world cases from the fashion industry and cross-border collaborations, Joey will reveal how creativity and cultural understanding empower Brand China to go global.

Register now — limited seats available!Let’s explore how Chinese brands can tell their stories to the world.

Telling China’s Story Creatively: How Chinese MKT Agencies Drive Cultural Globalization

Date：Sunday, 2 Nov. 3 – 5 PM

Venue：The University of Manchester China Centre, Shanghai

Guest Speaker： Joey Zhao，Vice President, Beijing Xinpianchang Media Co., Ltd. | Manchester Global MBA Alumna

RSVP

Scan the QR Code to register; seats are limited.a confirmation email will be sent upon successful RSVP.

Agenda

15:00-15:30 Registration and networking

15:30-15:40 Welcome remarks

15:40-16:20 Alumna Sharing

16:20-16:40 Q&A

16:40-17:00 GMBA info session & mingle