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Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption and advertising tactics are changing.

Advertising is no longer just about digital display and video, let alone prime-time TV and printed ads. The industry has made significant gains in its ability to find, understand and reach audiences and to serve them creative, personalized messages fueled by data insights. If you fail to embrace these advancements, you will lose customers to competitors that do.

Like it or not, marketing tech is for everyone.

About Marketing Club

AMBS Marketing Club was founded in 2016 with hundreds of alumni with passion and expertise in marketing. For the upcoming salon, we will invite top industry experts in MarTech to share their knowledge and experience, including Senior consultant from Fuji Xerox, VP from SINObase S² Digital. An expert panel discussion will be included to interact with our alumni and together we can brainstorm to answer some of your questions countered at work and study. The topics will include how technology is changing marketing, case sharing on redefining marketing’s role in the context of enterprise-wide digital transformation, and best practice in Martech operations.

Speaker: Zhen Li S² Digital SINObase Group, Strategy VP

Zhen Li is an expert in mobile internet and advertising media industry with 12 years’ experience and has worked in several Nasdaq-listed companies and media groups. Zhen Li has a wealth of practical experience and insights for marketing technology, advertising technology, brand communication strategy and PR activities. Meanwhile, he has successfully served a number of domestic and international brands such as Volkswagen, BMW, BYD, Ford，AmorPacific, UOB，Allianz, PICC , etc.

Speaker: Hugo Shi Senior Industry Solution Consultant and BD Leader, Fuji Xerox

Hugo is a famous IT industry solution experts in product development, business development, marketing and consultancy for more than 10 years in Asia Pacific. His background of marketing, management and software technology well represented the three core components of Martech. Hugo will share with us his best practice in how marketing technology has helped software industry in business development, marketing strategy and execution to grow the brand and its business from industrial point of view.

Facilitator: Aileen Wei AMBS GMBA Alumni, S² Digital SINObase Group,GM

Aileen has 12 years top executive experience in various multinational companies , including Firmenich, IFF, AkzoNobel. She is an expert in marketing, business development, and digital transformation, and has led many digitalization projects for various industries including FMCG, Chemicals, Automobiles, Health and Financial Service.

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