In today’s business world, creative ideas are no longer scarce. What truly sets individuals and organisations apart is the ability to turn ideas into sustained impact. We are moving beyond the familiar VUCA world into a more complex BANI era— one defined by Brittleness, Anxiety, Non-linearity, and Incomprehensibility. These characteristics are rapidly becoming the new normal of the global business environment. In such a context, entrepreneurship and innovation are no longer just about moments of inspiration. They are capabilities that must be systematically learned, developed, and managed.

This March, we are delighted to invite Professor Oswaldo Lorenzo, lecturer of Entrepreneurship & Innovation Management, to deliver a masterclass titled: From Ideas to Impact: Managing Entrepreneurship and Innovation in a Global Context

What will you gain from this masterclass?

This session centres on a core question:How can entrepreneurship and innovation be systematically managed in a highly uncertain global environment to ensure ideas truly make an impact?

Drawing on cutting-edge international research and real-world business cases, Professor Oswaldo Lorenzo will explore:

• Key differences in entrepreneurship and innovation across countries and cultural contexts
• How to identify high-potential ideas rather than relying on inefficient trial and error
• How organisations can build management systems that enable, rather than exhaust, innovation
• The critical decision-making capabilities entrepreneurs and managers need in uncertain environments

This masterclass is ideal not only for those who are starting—or planning to start—a business,but also for managers seeking to drive innovation within organisations and achieve meaningful career growth.

Highlights

• Masterclass Experience. Learn directly from internationally renowned scholars and immerse yourself in the authentic classroom environment of Alliance Manchester Business School.

• Peer Networking Platform. Engage face-to-face with elite professionals from various industries in Shanghai, spark intellectual exchange, and expand your high-quality professional network.

• Preview of the Manchester Global MBA. Gain an up-close understanding of the programme’s distinctive curriculum, teaching approach, and international learning experience.

Event Details

Time：19:00 – 21:00, Wednesday, 4 March 2026(On-site registration starts at 18:30)

Venue：The University of Manchester China CentreRoom 2901, L’Avenue, Changning District, Shanghai

Free event | Limited seatsConfirmation details will be sent via email upon successful registration. Scan the QR Code on the poster to register.

RSVP

If you are asking yourself:

• How to strengthen your entrepreneurship and innovation capabilities in an uncertain era
• How to choose learning and career paths that truly matter for the future
• How to understand business and management from a global perspective

Then this masterclass will offer you a high-impact, intellectually stimulating business school learning experience.

About the Speaker

Prof. Oswaldo Lorenzo CEO, Unikemia Visiting Professor, AMBS

Professor Oswaldo Lorenzo is CEO of Unikemia and a visiting professor at Manchester Business School and Deusto Business School, with extensive experience in entrepreneurship, innovation, and digital transformation. A former full-time professor and academic director at IE Business School, he has taught and consulted across Europe and Latin America. He is the recipient of the Education 2.0 Outstanding Leadership Award (2022) for his contributions to education and learning. Professor Oswaldo Lorenzo earned his PhD from the University of Warwick in the UK and completed his research programme at The University of Texas at Austin in the United States.

Agenda

18:30 - 19:00 Registration & Networking

19:00 - 19:10 Welcome Remarks

19:10 - 20:00 Masterclass

20:00 - 20:10 Q&A

20:10 - 20:30 Global MBA information session

20:30 - 21:00 Consultation & wrap up