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16 July, Masterclass in Shanghai | Evidence-Based Strategy: Making better decisions using AI data


Artificial intelligence and big data are transforming the way organisations operate and make decisions. In today's increasingly complex and fast-changing business environment, traditional decision-making based primarily on intuition and experience is no longer sufficient. By harnessing powerful data analytics, pattern recognition, and predictive modelling, AI can overcome many of the limitations of human judgement, enabling decisions that are more evidence-based, objective, and effective.

To help professionals and business leaders stay ahead of this technological shift, The University of Manchester China Centre is delighted to invite Dr Gianluigi Giustiziero to deliver an open lecture.

Whether you are looking to strengthen your strategic decision-making capabilities or would like to experience an authentic Manchester Global MBA classroom, this masterclass offers an excellent opportunity to explore how AI is reshaping leadership and management.


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Guest Speakers



Prof Gianluigi Giustiziero

Associate Professor of Strategy, Alliance Manchester Business School

The University of Manchester

An internationally recognised scholar with extensive industry experience, Professor Giustiziero has published widely in leading academic journals, books, and research reports. His research focuses on operations management, competitive dynamics, organisational knowledge transformation, leadership development, innovation management, and public policy.

Known for his engaging teaching style, Professor Giustiziero combines rigorous academic frameworks with practical business cases, making his classes highly valued by Manchester Global MBA participants and senior executives worldwide.

Before entering academia, he held senior leadership positions in several international start-up companies, bringing substantial real-world management experience to his teaching. He earned his PhD in Strategy from the University of Michigan and previously taught at IE Business School, one of Europe's leading business schools.


What You'll Learn

During this masterclass, Professor Giustiziero will explore:

  • The shift from intuition-driven decisions to Evidence-Based Strategy supported by AI
  • How AI enables better evidence-based decision-making through data and analytics
  • Practical applications of AI-powered strategic decision-making across different organisational contexts
  • The limitations, risks, and responsible use of AI in management and leadership

Who Should Attend?

This masterclass is ideal for:

  • Managers and entrepreneurs seeking to enhance their strategic decision-making skills
  • Professionals responsible for leading teams or making business decisions
  • Prospective MBA candidates looking to strengthen their management capabilities
  • Anyone interested in applying AI and data-driven thinking to organisational transformation and leadership

Agenda

  • 18:30–19:00 Registration & Networking
  • 19:00–19:10 Welcome Remarks
  • 19:10–20:00 Masterclass
  • 20:00–20:10 Q&A Session
  • 20:10–20:30 Manchester Global Part-time MBA information session
  • 20:30–20:40 Networking

Highlights

  • Experience an Authentic Manchester Business School Classroom:
Learn directly from a globally recognised strategy scholar and experience the distinctive teaching style of Manchester Global MBA.
  • Connect with Senior Professionals:
Network with managers, entrepreneurs, and professionals from a wide range of industries across the Yangtze River Delta.
  • Discover the Manchester Global Part-time MBA:
Gain first-hand insight into the programme's innovative curriculum, flexible learning format, and truly international learning experience.