In the recent Global MBA Masterclass on 18th January 2024, Peter Kawalek, Professor of Information Systems & Digital Strategy at Alliance Manchester Business School, unfolded the intriguing world of disruption, titled "New Models of Disruption - From Christensen’s 'Low-End' to the Pack of Dogs." Starting with the concept of "creative destruction," he explored how innovation constantly reshapes industries.

Prof. Peter Kawalek
Information Systems & Digital Strategy

Alliance Manchester Business School

The session dived into Christensen's "Innovator's Dilemma," revealing why even successful firms fail when technology bets go awry. Real-world examples, like the evolution of disk drives, illustrated the impact of disruptive innovation at the intersection of technology and business models.

Participants also explored disruptive forces described by Gans, likening innovations to a "pack of dogs" transforming sectors like banking and insurance. Practical examples, including DeFi/FinTech and cutting-edge projects, showcased disruption in action. Lastly, the class concluded by examining emerging disruptors in Sustainability and Wellbeing, emphasizing their potential to reshape traditional business models.

In essence, the masterclass provided a journey through foundational principles, timeless insights, and the evolving landscape of disruptive models. Professor Kawalek's engaging session enriched participants with a broader understanding of disruption, empowering them to navigate the dynamic business landscape with new perspectives.